Management Team

The management team has the broad range of experience needed to ensure exemplary service and value to our clients. We understand the need to establish cooperative working relationships that will last, while also providing a meaningful return on the investment for our services.

With proven expertise in operations management, project management and technical development, we have the right team to get the job done.

 

 

STEFAN T. MIDFORD

President & CEO

Stefan is the founder and CEO of South49 Solutions, a world-class SaaS software company that created Natural Insight, a leading retail execution and collaboration platform and Capango, the next-generation engine for recruiting in retail.

A serial entrepreneur, speaker, and industry expert, Stefan regularly contributes to various industry publications and often speaks on workforce innovation at retail industry conferences. Stefan was also recognized as one of CEO Report’s 2018 Mid-Atlantic Innovator & Entrepreneur Award winners and one of DCA’s Red Hot Entrepreneurs. In addition to those achievements, Stefan has been featured in Forbes, the Washington Business Journal, Business Insider, Women Wear Daily, and Tech Target.

Since founding South49 in 2006, Stefan has been striving to harmonize the retail ecosystem, and with Natural Insight and Capango, he helps retail organizations remove frictions created by fragmented labor markets, large distributed workforces, and large-scale collaboration. He has served as a board member for the World Alliance for Retail Execution, a member of the Institute for Global Work at Boston University, and is a member of Mindshare, an invitation-only executive forum for entrepreneurs in the Washington DC area.

Prior to founding South49, Stefan held senior level and executive positions at Discover Financial Services, Sears Roebuck & Co., Sears Canada Inc., and Intersections Inc.

 

 

ERIC PFLECKL

Vice President, Engineering

As the Vice President of Technical Services, Mr. Pfleckl is responsible for software development, hosting infrastructure, and technical client support for the Natural Insight platform. Mr. Pfleckl is also responsible for all corporate Information Technology systems and has previously held the roles of Director of Web Services and Director of Technical Services within the organization.

With nearly two decades of experience, Mr. Pfleckl has participated in each phase of the System Development Life Cycle and has contributed to the successful implementations of both small-scale and enterprise-level Web sites and information systems. He formerly held the role of Webmaster at Orbital Sciences Corporation where he honed his user interface and software development skills. He then took on the role of Quality Assurance Manager for Advanced Solutions International becoming an expert in software quality assurance, configuration management, deployment and hosting. With the several director-level positions that followed, Mr. Pfleckl further solidified his role as a technical leader in the software industry. Today, Mr. Pfleckl's breadth of experience greatly supports the continued innovation and smooth running of Natural Insight.

Eric holds a Bachelor of Science degree in Information Systems from Strayer University and an Associate degree in Photography from Northern Virginia Community College.

 

 

RICK STERRETT

Vice President of Operations

As the Vice President of Operations, Mr. Sterrett has responsibility for all operations activities including product management, client relationships, and managing the client training, services and support delivery team. Prior to Natural Insight, Mr. Sterrett has lead operations and customer services for several leading edge technology ventures in the Manufacturing, Healthcare, and the Security Industries at companies like POMS (acquired by Honeywell in 1999), eko Systems (acquired by Merge Healthcare in 2008) and CheckVideo (acquired by Kastle in 2013). Prior to that, Mr. Sterrett honed his management skills and client focused mindset with 15 years at IBM providing industry specific consulting services in now what is called IBM Global Services. Mr. Sterrett earned both a Bachelor and a Masters of Engineering from Rensselaer Polytechnic Institute.